Corporate Events are interesting to plan (to say the least). The corporate events that I’ve planned have all had the same issue BUDGET. When you first met with your contact, please make them commit to a budget. Most clients try to stray away from this topic, however, you must make them settle on the most expensive amount they want to spend. Once you are able to nail down a budget, then you’ll have the ability to call on those vendors that will allow you to gain the most profit.
After your client has given you a budget, have them email you their needs and desires. I have found that you have less room for error when the client communicates to you what they want for their event. Many clients believe they have told you what they want for their event, and the day of, if you do not produce, they will blame you – this is why written communication is vital. You will eliminate confusion if you have their needs and desires written out prior to giving a proposal. Once you’ve analyzed what will work best for their event, found vendors (that will do a great job and render you the best profit) and given a proposal, you then want to execute your event. I cannot stress enough to have the best vendors possible. The better your vendors, the better you look.
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