Live video is the future of content. According to an estimate by networking-equipment maker Cisco, by 2020 75% of the world’s mobile traffic will be video. That’s huge. The big social media platforms are busy to prepare themselves for this inevitable future. Facebook, Periscope, Meerkat, YouTube and Twitter all have some form of live video streaming option, and they’re jostling to offer the most user-friendly, functional technology.
Have a purpose.
Let people know in advance that you’ll be going live.
Decide whether or not the video will be interactive.
Select a strategic location.
Don’t shoot your video in only HD (high definition).
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