Tip of the Day

Sales 101: Get to Know Your Customer

 

By Maurice Gerardi, Omega Design Events & Nite Mix Entertainment - January 31, 2017

 

Understanding your customers’ needs can help you deliver the level of personalization they expect. Answering these 7 questions will help you get started.

 

1. Who are they (age, gender, location, income level)?

2. What products and services do they need?

3. Who else provides those products and services (your competition)?

4. How can you set your products and services apart in a positive way customers will notice?

5. How close are your target customers to buying what they want from your company?

6. What will it take to get them to make that purchase?

7. What will it take to retain their business?